Health insurance denial rates: what the federal data shows
2024 PLAN-YEAR DATA · PUBLISHED BY CMS, ANALYZED BY KFF · UPDATED JULY 2026
Insurers selling on HealthCare.gov must report how many claims they deny. The most recent federal transparency data — for the 2024 plan year, analyzed by the nonpartisan health-policy group KFF — shows denials are common, wildly inconsistent between insurers, and almost never challenged.
The same claim, a different answer — depending on the insurer
Among parent companies that processed more than 5 million marketplace claims in 2024, KFF reports in-network denial rates ranging from 8% at Elevance Health (the lowest) to 25% at Oscar Health (the highest) — a three-fold difference for comparable populations. Geography compounds it: HealthCare.gov insurers averaged 27% denials in Hawaii versus 7% in South Dakota. KFF's interactive tables list each reporting insurer's rate.
Why claims were denied
| Stated reason | Share of denials | What it usually means for you |
|---|---|---|
| “Other” (unspecified) | 36% | The insurer didn't classify it — demand the specific reason; you're entitled to it. |
| Administrative | 25% | Paperwork problems — often fixable by resubmission, not a judgment on your care. See denial codes. |
| Excluded service | 13% | Verify the exclusion against your plan documents — miscategorization happens. |
| No prior authorization / referral | 9% | Frequently reversible — see the prior-auth guide. |
| Not medically necessary | 5% | The most beatable denial with a doctor's letter — see the guide. |
The appeal gap
Fewer than 1 in 100 denied claims was appealed in 2024. Of those internal appeals, insurers upheld 66% — but that still means roughly a third of challenged denials changed at the first step, and only about 4% of upheld appeals were taken on to independent external review, where a physician outside the insurance company gets the final, binding word. The system's math is stark: denials are mass-produced, appeals are hand-made, and almost nobody makes one.
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Sources & method
- KFF, “Claims Denials and Appeals in ACA Marketplace Plans in 2024” — analysis of the CMS Transparency in Coverage 2026 Public Use File (published September 26, 2025), covering HealthCare.gov insurers for the 2024 plan year.
- Figures cover ACA marketplace (HealthCare.gov) plans only; employer, Medicare, and Medicaid coverage report differently. Insurer-level rates reflect parent companies with 5M+ claims.
- Denial-reason categories are as reported by insurers to CMS; “denial” includes both full and partial denials of in-network claims.
- This page summarizes published third-party analysis and links the primary source. It is general information, not legal or medical advice.